by According to Precedence Research, during the forecast period of 2022 to 2030, the global over the top (OTT) market is estimated to develop at a compound annual growth rate (CAGR) of 26.42%. The global over the top (OTT) market was valued at USD 150.51 billion in 2021, and it is predicted to exceed USD 1241.6 billion by 2030. The study investigates several elements and their consequences on the growth of the over the top (OTT) market.
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This report focuses on over the top (OTT) market volume and value at the global level, regional level and company level. From a global perspective, this report represents overall over the top (OTT) market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Middle East & Africa, Latin America, etc.
Report Scope of the Over the Top (OTT) Market
| Report Coverage | Details |
| Market Size by 2030 | USD 1241.6 Billion |
| Growth Rate from 2022 to 2030 | CAGR of 26.42% |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | OTT Services, Type, Platform, Component, Deployment Type, Content Type, Vertical, Revenue Model, Geography |
The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
In-Depth Analysis on Competitive Landscape
The report sheds light on leading manufacturers of over the top (OTT), along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of over the top (OTT) has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolio, key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting market status and predicting the competition level in the over the top (OTT) market.
Some of the prominent players in the over the top (OTT) market include:
- Amazon.com, Inc.
- Netflix, Inc.
- Hulu, LLC
- Google LLC
- Apple, Inc.
- Facebook, Inc.
- Telstra Corporation Ltd.
- Roku, Inc.
- Kakao Corp.
- The Walt Disney Company
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Segments Covered in the Report
By OTT Services
- Online Services
- Managed Services
By Type
- OTT Communication services
- OTT Media services
- OTT Applications services
By Platform
- Smartphones
- Smart TVs
- Laptops Desktops and Tablets
- Others
By Component
- Solution
- Services
By Deployment Type
- Cloud
- On-Premise
By Content Type
- Voice Over IP
- Text and Images
- Video
- Others
By Revenue Model
- Subscription
- Procurement
- Rental
- Others
By Vertical
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
- E-Commerce
- BFSI
- Government
- Others
Regional Segmentation
- Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]
- Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
- North America [United States, Canada, Mexico]
- South America [Brazil, Argentina, Columbia, Chile, Peru]
- Middle East & Africa [GCC, North Africa, South Africa]
Some of the important ones are:
- What can be the best investment choices for venturing into new product and service lines?
- What value propositions should businesses aim at while making new research and development funding?
- Which regulations will be most helpful for stakeholders to boost their supply chain network?
- Which regions might see the demand maturing in certain segments in near future?
- What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
- Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
- Which government regulations might challenge the status of key regional markets?
- How will the emerging political and economic scenario affect opportunities in key growth areas?
- What are some of the value-grab opportunities in various segments?
- What will be the barrier to entry for new players in the market?
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Over the Top (OTT) Market, By OTT Services
7.1. Over the Top (OTT) Market, by OTT Services, 2022-2030
7.1.1. Online Services
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Managed Services
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Over the Top (OTT) Market, By Type
8.1. Over the Top (OTT) Market, by Type, 2022-2030
8.1.1. OTT Communication services
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. OTT Media services
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. OTT Applications services
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Over the Top (OTT) Market, By Platform
9.1. Over the Top (OTT) Market, by Platform, 2022-2030
9.1.1. Smartphones
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Smart TVs
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Laptops Desktops and Tablets
9.1.3.1. Market Revenue and Forecast (2017-2030)
9.1.4. Others
9.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Over the Top (OTT) Market, By Component
10.1. Over the Top (OTT) Market, by Component, 2022-2030
10.1.1. Solution
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Services
10.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Over the Top (OTT) Market, By Deployment Type
11.1. Over the Top (OTT) Market, by Deployment Type, 2022-2030
11.1.1. Cloud
11.1.1.1. Market Revenue and Forecast (2017-2030)
11.1.2. On-Premise
11.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 12. Global Over the Top (OTT) Market, By Content Type
12.1. Over the Top (OTT) Market, by Content Type, 2022-2030
12.1.1. Voice Over IP
12.1.1.1. Market Revenue and Forecast (2017-2030)
12.1.2. Text and Images
12.1.2.1. Market Revenue and Forecast (2017-2030)
12.1.3. Video
12.1.3.1. Market Revenue and Forecast (2017-2030)
12.1.4. Others
12.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 13. Global Over the Top (OTT) Market, By Revenue Model
13.1. Over the Top (OTT) Market, by Revenue Model, 2022-2030
13.1.1. Subscription
13.1.1.1. Market Revenue and Forecast (2017-2030)
13.1.2. Procurement
13.1.2.1. Market Revenue and Forecast (2017-2030)
13.1.3. Rental
13.1.3.1. Market Revenue and Forecast (2017-2030)
13.1.4. Others
13.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 14. Global Over the Top (OTT) Market, Regional Estimates and Trend Forecast
14.1. North America
14.1.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.1.2. Market Revenue and Forecast, by Type (2017-2030)
14.1.3. Market Revenue and Forecast, by Platform (2017-2030)
14.1.4. Market Revenue and Forecast, by Component (2017-2030)
14.1.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.1.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.1.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.1.8. U.S.
14.1.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.1.8.2. Market Revenue and Forecast, by Type (2017-2030)
14.1.8.3. Market Revenue and Forecast, by Platform (2017-2030)
14.1.8.4. Market Revenue and Forecast, by Component (2017-2030)
14.1.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.1.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.1.8.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.1.9. Rest of North America
14.1.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.1.9.2. Market Revenue and Forecast, by Type (2017-2030)
14.1.9.3. Market Revenue and Forecast, by Platform (2017-2030)
14.1.9.4. Market Revenue and Forecast, by Component (2017-2030)
14.1.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.1.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.1.9.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.2. Europe
14.2.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.2.2. Market Revenue and Forecast, by Type (2017-2030)
14.2.3. Market Revenue and Forecast, by Platform (2017-2030)
14.2.4. Market Revenue and Forecast, by Component (2017-2030)
14.2.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.2.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.2.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.2.8. UK
14.2.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.2.8.2. Market Revenue and Forecast, by Type (2017-2030)
14.2.8.3. Market Revenue and Forecast, by Platform (2017-2030)
14.2.8.4. Market Revenue and Forecast, by Component (2017-2030)
14.2.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.2.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.2.8.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.2.9. Germany
14.2.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.2.9.2. Market Revenue and Forecast, by Type (2017-2030)
14.2.9.3. Market Revenue and Forecast, by Platform (2017-2030)
14.2.9.4. Market Revenue and Forecast, by Component (2017-2030)
14.2.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.2.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.2.9.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.2.10. France
14.2.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.2.10.2. Market Revenue and Forecast, by Type (2017-2030)
14.2.10.3. Market Revenue and Forecast, by Platform (2017-2030)
14.2.10.4. Market Revenue and Forecast, by Component (2017-2030)
14.2.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.2.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.2.10.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.2.11. Rest of Europe
14.2.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.2.11.2. Market Revenue and Forecast, by Type (2017-2030)
14.2.11.3. Market Revenue and Forecast, by Platform (2017-2030)
14.2.11.4. Market Revenue and Forecast, by Component (2017-2030)
14.2.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.2.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.2.11.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.3. APAC
14.3.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.3.2. Market Revenue and Forecast, by Type (2017-2030)
14.3.3. Market Revenue and Forecast, by Platform (2017-2030)
14.3.4. Market Revenue and Forecast, by Component (2017-2030)
14.3.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.3.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.3.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.3.8. India
14.3.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.3.8.2. Market Revenue and Forecast, by Type (2017-2030)
14.3.8.3. Market Revenue and Forecast, by Platform (2017-2030)
14.3.8.4. Market Revenue and Forecast, by Component (2017-2030)
14.3.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.3.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.3.8.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.3.9. China
14.3.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.3.9.2. Market Revenue and Forecast, by Type (2017-2030)
14.3.9.3. Market Revenue and Forecast, by Platform (2017-2030)
14.3.9.4. Market Revenue and Forecast, by Component (2017-2030)
14.3.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.3.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.3.9.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.3.10. Japan
14.3.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.3.10.2. Market Revenue and Forecast, by Type (2017-2030)
14.3.10.3. Market Revenue and Forecast, by Platform (2017-2030)
14.3.10.4. Market Revenue and Forecast, by Component (2017-2030)
14.3.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.3.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.3.10.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.3.11. Rest of APAC
14.3.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.3.11.2. Market Revenue and Forecast, by Type (2017-2030)
14.3.11.3. Market Revenue and Forecast, by Platform (2017-2030)
14.3.11.4. Market Revenue and Forecast, by Component (2017-2030)
14.3.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.3.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.3.11.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.4. MEA
14.4.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.4.2. Market Revenue and Forecast, by Type (2017-2030)
14.4.3. Market Revenue and Forecast, by Platform (2017-2030)
14.4.4. Market Revenue and Forecast, by Component (2017-2030)
14.4.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.4.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.4.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.4.8. GCC
14.4.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.4.8.2. Market Revenue and Forecast, by Type (2017-2030)
14.4.8.3. Market Revenue and Forecast, by Platform (2017-2030)
14.4.8.4. Market Revenue and Forecast, by Component (2017-2030)
14.4.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.4.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.4.8.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.4.9. North Africa
14.4.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.4.9.2. Market Revenue and Forecast, by Type (2017-2030)
14.4.9.3. Market Revenue and Forecast, by Platform (2017-2030)
14.4.9.4. Market Revenue and Forecast, by Component (2017-2030)
14.4.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.4.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.4.9.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.4.10. South Africa
14.4.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.4.10.2. Market Revenue and Forecast, by Type (2017-2030)
14.4.10.3. Market Revenue and Forecast, by Platform (2017-2030)
14.4.10.4. Market Revenue and Forecast, by Component (2017-2030)
14.4.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.4.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.4.10.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.4.11. Rest of MEA
14.4.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.4.11.2. Market Revenue and Forecast, by Type (2017-2030)
14.4.11.3. Market Revenue and Forecast, by Platform (2017-2030)
14.4.11.4. Market Revenue and Forecast, by Component (2017-2030)
14.4.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.4.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.4.11.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.5. Latin America
14.5.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.5.2. Market Revenue and Forecast, by Type (2017-2030)
14.5.3. Market Revenue and Forecast, by Platform (2017-2030)
14.5.4. Market Revenue and Forecast, by Component (2017-2030)
14.5.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.5.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.5.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.5.8. Brazil
14.5.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.5.8.2. Market Revenue and Forecast, by Type (2017-2030)
14.5.8.3. Market Revenue and Forecast, by Platform (2017-2030)
14.5.8.4. Market Revenue and Forecast, by Component (2017-2030)
14.5.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.5.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.5.8.7. Market Revenue and Forecast, by Content Type (2017-2030)
14.5.9. Rest of LATAM
14.5.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)
14.5.9.2. Market Revenue and Forecast, by Type (2017-2030)
14.5.9.3. Market Revenue and Forecast, by Platform (2017-2030)
14.5.9.4. Market Revenue and Forecast, by Component (2017-2030)
14.5.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)
14.5.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)
14.5.9.7. Market Revenue and Forecast, by Content Type (2017-2030)
Chapter 15. Company Profiles
15.1. Amazon.com, Inc.
15.1.1. Company Overview
15.1.2. Product Offerings
15.1.3. Financial Performance
15.1.4. Recent Initiatives
15.2. Netflix, Inc.
15.2.1. Company Overview
15.2.2. Product Offerings
15.2.3. Financial Performance
15.2.4. Recent Initiatives
15.3. Hulu, LLC
15.3.1. Company Overview
15.3.2. Product Offerings
15.3.3. Financial Performance
15.3.4. Recent Initiatives
15.4. Google LLC
15.4.1. Company Overview
15.4.2. Product Offerings
15.4.3. Financial Performance
15.4.4. Recent Initiatives
15.5. Apple, Inc.
15.5.1. Company Overview
15.5.2. Product Offerings
15.5.3. Financial Performance
15.5.4. Recent Initiatives
15.6. Facebook, Inc.
15.6.1. Company Overview
15.6.2. Product Offerings
15.6.3. Financial Performance
15.6.4. Recent Initiatives
15.7. Telstra Corporation Ltd.
15.7.1. Company Overview
15.7.2. Product Offerings
15.7.3. Financial Performance
15.7.4. Recent Initiatives
15.8. Roku, Inc.
15.8.1. Company Overview
15.8.2. Product Offerings
15.8.3. Financial Performance
15.8.4. Recent Initiatives
15.9. Kakao Corp.
15.9.1. Company Overview
15.9.2. Product Offerings
15.9.3. Financial Performance
15.9.4. Recent Initiatives
15.10. The Walt Disney Company
15.10.1. Company Overview
15.10.2. Product Offerings
15.10.3. Financial Performance
15.10.4. Recent Initiatives
Chapter 16. Research Methodology
16.1. Primary Research
16.2. Secondary Research
16.3. Assumptions
Chapter 17. Appendix
17.1. About Us
17.2. Glossary of Terms
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