Augmented Reality Market Size US$ 1,188.98 Billion by 2032

According to the new research report published by Precedence Research, titled “Augmented Reality Market (By Component: Hardware, Software; By Technology: Marker-based AR, Marker-less AR; By Device Type: Head-Up Display, Head-Mounted Display; By Industry Vertical: Gaming, Retail and Ecommerce, Healthcare, Aerospace and Defense, Automotive, Education, Industrial and Manufacturing, Others) – Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032 (By Product: Traditional, Advanced; By Application: Pottery, Tiles, Abrasives, Sanitary wave, Bricks & pipes, Others; By End User: Medical, Industrial, Building & Construction, Others) – Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032”, the global augmented reality market size is expected to be worth around US$ 1,188.98 billion by 2032 and is poised to record a yearly growth rate of 40.34% from 2023 to 2032. The study investigates several elements and their consequences on the growth of the all-wheel drive market.

This report focuses on augmented reality market volume and value at the global level, regional level and company level. From a global perspective, this report represents the overall augmented reality market size by analysing historical data and future prospects. Regionally, this report focuses on several key regions: North America, Europe, the Middle East & Africa, Latin America, etc.

 The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2032. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

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The study also provides important advancements in organic and inorganic growth strategies in the worldwide augmented reality market. A lot of corporations are prioritizing new launches, product approvals, and other business expansion techniques. In addition, the report offers profiles of augmented reality market firms and market strategies. Furthermore, the research focuses on top industry participants, providing information such as company profiles, components and services offered, recent financial data, and key developments.

Augmented Reality Market Report Scope 

Also read: eSports Market Size to Worth US$ 33.38 Billion By 2032

Market Key Players

Company profiles have been included in the report, which include essentials such as product portfolio, key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting market status and predicting the competition level in the augmented reality market.

Some of the prominent players in the augmented reality market include

• Google LLC
• Microsoft
• Samsung Electronics Co. Ltd.
• RealWear, Inc.
• Qualcomm Technologies, Inc.
• Niantic, Inc.
• Innowise Group
• HQSoftware
• Apple, Inc.
• AugRay LLC.

Augmented Reality Market Segmentations 

By Component

• Hardware
• Software

By Technology

• Marker-based AR
• Marker-less AR

By Device Type

• Head-Up Display
• Head-Mounted Display

By Industry Vertical

• Gaming
• Retail and Ecommerce
• Healthcare
• Aerospace and Defense
• Automotive
• Education
• Industrial and Manufacturing
• Others

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Report Objectives 

• To define, segment, and project the global market size for augmented reality market
• To understand the structure of the market by identifying its various sub-segments
• To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To analyse the micro-markets, with respect to individual growth trends, future prospects, and their contributions to the total market
• To project the size of the market and its submarkets, in terms of value, with respect to global. (along with their respective key countries)
• To profile key players and comprehensively analyse their core competencies
• To understand the competitive landscape and identify major growth strategies adopted by players across the globe.
• To analyse the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, joint ventures, and agreements 

TABLE OF CONTENT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology (Premium Insights)

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Augmented Reality Market 

5.1. COVID-19 Landscape: Augmented Reality Industry Impact

5.2. COVID 19 – Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Augmented Reality Market, By Component

8.1. Augmented Reality Market, by Component, 2023-2032

8.1.1. Hardware

8.1.1.1. Market Revenue and Forecast (2020-2032)

8.1.2. Software

8.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 9. Global Augmented Reality Market, By Technology

9.1. Augmented Reality Market, by Technology, 2023-2032

9.1.1. Marker-based AR

9.1.1.1. Market Revenue and Forecast (2020-2032)

9.1.2. Marker-less AR

9.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 10. Global Augmented Reality Market, By Device Type 

10.1. Augmented Reality Market, by Device Type, 2023-2032

10.1.1. Head-Up Display

10.1.1.1. Market Revenue and Forecast (2020-2032)

10.1.2. Head-Mounted Display

10.1.2.1. Market Revenue and Forecast (2020-2032)

Chapter 11. Global Augmented Reality Market, By Industry Vertical 

11.1. Augmented Reality Market, by Industry Vertical, 2023-2032

11.1.1. Gaming

11.1.1.1. Market Revenue and Forecast (2020-2032)

11.1.2. Retail and Ecommerce

11.1.2.1. Market Revenue and Forecast (2020-2032)

11.1.3. Healthcare

11.1.3.1. Market Revenue and Forecast (2020-2032)

11.1.4. Aerospace and Defense

11.1.4.1. Market Revenue and Forecast (2020-2032)

11.1.5. Automotive

11.1.5.1. Market Revenue and Forecast (2020-2032)

11.1.6. Education

11.1.6.1. Market Revenue and Forecast (2020-2032)

11.1.7. Industrial and Manufacturing

11.1.7.1. Market Revenue and Forecast (2020-2032)

11.1.8. Others

11.1.8.1. Market Revenue and Forecast (2020-2032)

Chapter 12. Global Augmented Reality Market, Regional Estimates and Trend Forecast

12.1. North America

12.1.1. Market Revenue and Forecast, by Component (2020-2032)

12.1.2. Market Revenue and Forecast, by Technology (2020-2032)

12.1.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.1.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.1.5. U.S.

12.1.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.1.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.1.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.1.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.1.6. Rest of North America

12.1.6.1. Market Revenue and Forecast, by Component (2020-2032)

12.1.6.2. Market Revenue and Forecast, by Technology (2020-2032)

12.1.6.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.1.6.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.2. Europe

12.2.1. Market Revenue and Forecast, by Component (2020-2032)

12.2.2. Market Revenue and Forecast, by Technology (2020-2032)

12.2.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.2.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.2.5. UK

12.2.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.2.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.2.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.2.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.2.6. Germany

12.2.6.1. Market Revenue and Forecast, by Component (2020-2032)

12.2.6.2. Market Revenue and Forecast, by Technology (2020-2032)

12.2.6.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.2.6.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.2.7. France

12.2.7.1. Market Revenue and Forecast, by Component (2020-2032)

12.2.7.2. Market Revenue and Forecast, by Technology (2020-2032)

12.2.7.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.2.7.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.2.8. Rest of Europe

12.2.8.1. Market Revenue and Forecast, by Component (2020-2032)

12.2.8.2. Market Revenue and Forecast, by Technology (2020-2032)

12.2.8.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.2.8.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.3. APAC

12.3.1. Market Revenue and Forecast, by Component (2020-2032)

12.3.2. Market Revenue and Forecast, by Technology (2020-2032)

12.3.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.3.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.3.5. India

12.3.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.3.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.3.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.3.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.3.6. China

12.3.6.1. Market Revenue and Forecast, by Component (2020-2032)

12.3.6.2. Market Revenue and Forecast, by Technology (2020-2032)

12.3.6.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.3.6.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.3.7. Japan

12.3.7.1. Market Revenue and Forecast, by Component (2020-2032)

12.3.7.2. Market Revenue and Forecast, by Technology (2020-2032)

12.3.7.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.3.7.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.3.8. Rest of APAC

12.3.8.1. Market Revenue and Forecast, by Component (2020-2032)

12.3.8.2. Market Revenue and Forecast, by Technology (2020-2032)

12.3.8.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.3.8.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.4. MEA

12.4.1. Market Revenue and Forecast, by Component (2020-2032)

12.4.2. Market Revenue and Forecast, by Technology (2020-2032)

12.4.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.4.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.4.5. GCC

12.4.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.4.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.4.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.4.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.4.6. North Africa

12.4.6.1. Market Revenue and Forecast, by Component (2020-2032)

12.4.6.2. Market Revenue and Forecast, by Technology (2020-2032)

12.4.6.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.4.6.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.4.7. South Africa

12.4.7.1. Market Revenue and Forecast, by Component (2020-2032)

12.4.7.2. Market Revenue and Forecast, by Technology (2020-2032)

12.4.7.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.4.7.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.4.8. Rest of MEA

12.4.8.1. Market Revenue and Forecast, by Component (2020-2032)

12.4.8.2. Market Revenue and Forecast, by Technology (2020-2032)

12.4.8.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.4.8.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.5. Latin America

12.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.5.5. Brazil

12.5.5.1. Market Revenue and Forecast, by Component (2020-2032)

12.5.5.2. Market Revenue and Forecast, by Technology (2020-2032)

12.5.5.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.5.5.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

12.5.6. Rest of LATAM

12.5.6.1. Market Revenue and Forecast, by Component (2020-2032)

12.5.6.2. Market Revenue and Forecast, by Technology (2020-2032)

12.5.6.3. Market Revenue and Forecast, by Device Type (2020-2032)

12.5.6.4. Market Revenue and Forecast, by Industry Vertical (2020-2032)

Chapter 13. Company Profiles

13.1. Google LLC

13.1.1. Company Overview

13.1.2. Product Offerings

13.1.3. Financial Performance

13.1.4. Recent Initiatives

13.2. Microsoft

13.2.1. Company Overview

13.2.2. Product Offerings

13.2.3. Financial Performance

13.2.4. Recent Initiatives

13.3. Samsung Electronics Co. Ltd.

13.3.1. Company Overview

13.3.2. Product Offerings

13.3.3. Financial Performance

13.3.4. Recent Initiatives

13.4. RealWear, Inc.

13.4.1. Company Overview

13.4.2. Product Offerings

13.4.3. Financial Performance

13.4.4. Recent Initiatives

13.5. Qualcomm Technologies, Inc.

13.5.1. Company Overview

13.5.2. Product Offerings

13.5.3. Financial Performance

13.5.4. Recent Initiatives

13.6. Niantic, Inc.

13.6.1. Company Overview

13.6.2. Product Offerings

13.6.3. Financial Performance

13.6.4. Recent Initiatives

13.7. Innowise Group

13.7.1. Company Overview

13.7.2. Product Offerings

13.7.3. Financial Performance

13.7.4. Recent Initiatives

13.8. HQSoftware

13.8.1. Company Overview

13.8.2. Product Offerings

13.8.3. Financial Performance

13.8.4. Recent Initiatives

13.9. Apple, Inc.

13.9.1. Company Overview

13.9.2. Product Offerings

13.9.3. Financial Performance

13.9.4. Recent Initiatives

13.10. AugRay LLC.

13.10.1. Company Overview

13.10.2. Product Offerings

13.10.3. Financial Performance

13.10.4. Recent Initiatives

Chapter 14. Research Methodology

14.1. Primary Research

14.2. Secondary Research

14.3. Assumptions

Chapter 15. Appendix

15.1. About Us

15.2. Glossary of Terms

Why should you invest in this report?

If you are aiming to enter the global augmented reality market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for augmented reality are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2023-2030 so that you can plan your strategies to enter this market accordingly.

Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.

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