by According to Precedence Research, during the forecast period of 2022 to 2030, the global digital ad spending market is estimated to develop at a compound annual growth rate (CAGR) of 9.22%. The global digital ad spending market was valued at USD 565.16 billion in 2021, and it is predicted to exceed USD 1.25 trillion by 2030. The study investigates several elements and their consequences on the growth of the digital ad spending market.
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This report focuses on digital ad spending market volume and value at the global level, regional level and company level. From a global perspective, this report represents overall digital ad spending market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Middle East & Africa, Latin America, etc.
Report Scope of the Digital Ad Spending Market
| Report Coverage | Details |
| Market Size by 2030 | USD 1.25 Trillion |
| Growth Rate from 2022 to 2030 | CAGR of 9.22% |
| Largest Market | North America |
| Fastest Growing Market | Europe |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | Add Format, Platform Used, End User, Geography |
The research report includes specific segments by region (country), by company, by all segments. This study provides information about the growth and revenue during the historic and forecasted period of 2017 to 2030. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
In-Depth Analysis on Competitive Landscape
The report sheds light on leading manufacturers of digital ad spending, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of digital ad spending has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolio, key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting market status and predicting the competition level in the digital ad spending market.
Some of the prominent players in the digital ad spending market include:
- Alibaba Group Holdings Limited
- Google LLC
- Baidu Inc
- Amazon Web Services, Inc
- International Business Machines Corp
- Verizon Communications Inc
- Facebook Inc
- Twitter Inc
- Hulu LLC
- Microsoft corporation
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Segments Covered in the Report
By Add Format
- Social media
- Video
- Search engine
By Platform Used
- Mobile
- Laptop
- Desktop
By End User
- Retail
- Health care
- Automotive
- Media and entertainment
- Education
- Transport and tourism
- IT and telecom
Regional Segmentation
- Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]
- Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
- North America [United States, Canada, Mexico]
- South America [Brazil, Argentina, Columbia, Chile, Peru]
- Middle East & Africa [GCC, North Africa, South Africa]
Some of the important ones are:
- What can be the best investment choices for venturing into new product and service lines?
- What value propositions should businesses aim at while making new research and development funding?
- Which regulations will be most helpful for stakeholders to boost their supply chain network?
- Which regions might see the demand maturing in certain segments in near future?
- What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
- Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
- Which government regulations might challenge the status of key regional markets?
- How will the emerging political and economic scenario affect opportunities in key growth areas?
- What are some of the value-grab opportunities in various segments?
- What will be the barrier to entry for new players in the market?
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Digital Ad Spending Market
5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Digital Ad Spending Market, By Add Format
8.1. Digital Ad Spending Market, by Add Format, 2022-2030
8.1.1 Social media
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Video
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Search engine
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Digital Ad Spending Market, By Platform Used
9.1. Digital Ad Spending Market, by Platform Used, 2022-2030
9.1.1. Mobile
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Laptop
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Desktop
9.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Digital Ad Spending Market, By End User
10.1. Digital Ad Spending Market, by End User, 2022-2030
10.1.1. Retail
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Health care
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Automotive
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Media and entertainment
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. Education
10.1.5.1. Market Revenue and Forecast (2017-2030)
10.1.6. Transport and tourism
10.1.6.1. Market Revenue and Forecast (2017-2030)
10.1.7. IT and telecom
10.1.7.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.4.3. Market Revenue and Forecast, by End User (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Add Format (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Platform Used (2017-2030)
11.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
Chapter 12. Company Profiles
12.1. Alibaba Group Holdings Limited
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Google LLC
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Baidu Inc
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Amazon Web Services, Inc
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. International Business Machines Corp
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Verizon Communications Inc
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Facebook Inc
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Twitter Inc
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Hulu LLC
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Microsoft corporation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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