Fitness App Market Size Hit US$ 4.9 billion by 2030

The global fitness app market size was valued at USD 1.3 billion in 2020, and is predicted to be worth around USD 4.9 billion by 2030, registering a CAGR of 17.8% during the forecast period 2022 to 2030.

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Fitness App Market Growth Factors

Fitness is one of the key segments in the IT industry, which is exhibiting immense growth for the past 10 years in the U.S. This can be attributed to a range of factors, including people spending more time online, increasing awareness regarding the benefits of wearable devices, and the growing spending power of middle-income households. An increase in the usage of smartphones by people of all income groups is also contributing to a rise in the adoption of fitness apps. This has been indicated by a change in the market share trend since 2013, wherein the Asia market outperformed the North American fitness apps market. This is majorly owing to a difference in the target population, wherein adoption was reported to be high in countries, such as China and India.

Another major factor aiding the market growth is the increasing penetration of smartphones worldwide. As per the Mobile Economy Survey 2018, smartphone penetration is projected to increase from 57.0% in 2017 to 77.0% by 2025. In addition, as per the Mobile Economy 2018 survey, unique mobile subscribers are anticipated to reach 5.9 billion by 2025. Moreover, the growing adoption of wearable devices including Fitbit and Apple Watch will further aid the market growth.

Fitness App Market Report Coverage

By Type Analysis

The exercise and weight loss segment held the largest revenue share of over 50.0% in 2021. Exercise and weight loss apps encourage users to exercise often with the help of scheduled notifications. These workout apps are usually equipped with audio cues, video demos, and fitness tracking tools, which can help in maintaining an exercise routine.

The activity tracking segment is anticipated to register a significant CAGR over the forecast period. The fitness activity monitoring market is led by key brands, including Jawbone, Fitbit, and Nike. These activity monitoring apps are followed by LG, Pebble, Samsung, and other companies that integrated activity tracking features in their wearable devices. As per a new IDC report, the demand for smartwatches is anticipated to surpass consumer interest in fitness trackers.

By Platform Analysis

The iOS segment accounted for the largest revenue share of over 50.0% in 2021. High adoption of iOS devices has been fueling the segment growth over the past few years. The fitness apps designed for iOS devices are capable of providing fitness coaching, activity tracking, streaming workout classes, and inspiration & motivational videos for workouts, guided meditations, stretching, and others.

The Android segment is expected to grow at the fastest rate of 18.6% over the forecast period. Tracking health and fitness through Android smartphones have become popular in the past years.

By Device Analysis

Smartphones accounted for the largest revenue share of over 65.0% in 2021. An increase in the penetration of smartphones globally is a key factor contributing to the segment growth. Accessing fitness platforms through smartphones allows them to save personal training fees and expensive fitness clubs/gyms training, thereby supporting the segment growth.

The wearable devices segment is expected to grow at a significant rate over the forecast period. According to Pew Research Center, as of June 2019, around 21% of individuals in the U.S. use a wearable device.

By Regional Analysis

North America accounted for the largest revenue share of over 35.0%. Various factors such as rapid growth in the usage of smartphones, growth in coverage networks, a rise in the prevalence of chronic diseases, increase in geriatric population, and the ongoing COVID-19 pandemic are driving the adoption of fitness apps in North America.

Asia Pacific is anticipated to be the most lucrative regional market during the forecast period owing to the increasing penetration of smartphones and smart wearables and growing adoption of mHealth services.

Key Players

• Adidas
• Appster
• FitnessKeeper
• Fitbit, Inc.
• Azumio, Inc.
• MyFitnessPal Inc.
• Noom
• Nike
• Under Armour, Inc.
• WillowTree, Inc.
• Polar Electro
• Kayla Itsines
• Google
• Fooducate
• ASICS America Corporation

Market Segmentation

• By Type
  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking
• By Platform
  • Android
  • iOS
  • Others
• By Device
  • Smartphones
  • Tablets
  • Wearable Devices
• Regional
  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
  • Latin America
    • Mexico
    • Brazil
  • Middle East & Africa
    • South Africa

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Reasons to Purchase this Report:

– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

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