Global Fitness Tracker Market Analysis of Major Segments and Future Opportunity Assessment 2022-2027

The market growth is extensively attributed to the rising health & fitness awareness, growing penetration of the internet & smartphones, and increased consumer disposable income levels. The awareness regarding fitness and health is growing especially in the younger adults and working-class population, who are the target customers for fitness trackers. Moreover, the Covid-19 pandemic has significantly increased awareness about these devices. The rising adoption has led to an increase in device development & innovation as more market players race in to deliver the growing demand and capture a higher market share.

Some of the factors contributing to the market growth are the rising awareness regarding health & fitness, growing adoption of smartphones, availability of the internet, and increasing consumer disposable incomes. Moreover, the rise in cases of sedentary lifestyle-related health problems and the growing prevalence of Cardiovascular Diseases (CVDs) and obesity are likely to boost the product demand. For instance, in 2017, about 13% of the world’s adult population was obese and around 39% was overweight. The growing awareness regarding health, fitness, and wellness, specifically in the younger population with higher disposable incomes, will drive the market.

Furthermore, the Covid-19 pandemic has led to an increase in awareness regarding fitness & health resulting in a rise in the adoption of fitness trackers. In addition, the market players introduced some Covid-19-specific tracking indications to capture the growing market demand and the changing consumer requirement. For instance, Fitbit Inc. launched Sense with a SpO2 levels monitor, ECG monitor, and stress management features to meet the growing demand. Wide distribution networks and retail tie-ups of the market players enable the availability of the latest products worldwide. In addition, the growing e-commerce sector and adoption of online channels further propel the growth of the market.

Report Coverage

Report Scope	Details
Market Size	USD 137.9 Billion by 2027
Growth Rate	CAGR of 17.8% From 2021 to 2027
Base Year	2020
Forecast Period	2021 to 2027
Historic Data	2017 to 2020
Report coverage	Growth Factors, Revenue Status, Competitive Landscape, and Future Trends
Segments Covered	Type, application, distribution channel And Region
Regional Scope	North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)

The report provides rational insights along with historical and forecast data to aid in better understanding of the Global Fitness Tracker Market. The report provides a comprehensive analysis of key factors that are expected to drive the growth of the Fitness Tracker market. This study also provides a detailed overview of the opportunities along with the current trends observed in the target market.

The report includes thorough compilation of the quantitative analysis of the industry for the period of 10 years in order to assist players to grow in the market. Insights on specific revenue figures generated are also given in the report, along with projected revenue at the end of the forecast period. This study includes a widespread analysis of the key segments of the industry. This analysis sheds light in the current trends and opportunities in the global Fitness Tracker market.

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Regional analysis:

In 2020, North America held the highest revenue share of more than 42.4% owing to the rise in awareness and adoption of fitness trackers. Moreover, rising cases of health issues related to sedentary lifestyles, the advent of innovative products by key market players, and the growing penetration of smartphones and the internet in North America will drive the regional market.

On the other hand, Asia Pacific is expected to be the fastest-growing regional market from 2021 to 2027 on account of the high adoption of fitness trackers and growing awareness regarding overall health &fitness among the working-class population. In addition, a rise in the consumer disposable income levels, easy availability of advanced products of various brands, and the growing e-commerce penetration in Asia Pacific will drive the regional market over the coming years.

Key Points of the Global Fitness TrackerMarket Report:

• The report provides a basic overview of the Fitness Tracker industry including its definition, applications, and manufacturing technology.
• The report also explores the major international players in detail. In this part, the report presents the company profile, product specifications, capacity, and production value up to’2027 year’, along with the market shares for each company.
• Through the statistical analysis, the study depicts the global market for Fitness Tracker including capacity, production, production value, cost/profit, and supply/demand from an international perspective.
• Considering segmentation, the market is divided in terms of product, end-use, company, region, and other important aspects. Each of these categories forms an important base point for the competitive landscape analysis.
• The report then estimates the market development and trends of the Fitness Tracker industry up to 2027.
• The report hints at crucial information associated with new market developments being undertaken in the Fitness Tracker industry before evaluating its feasibility.

Competitive Analysis

The report covers major players operating in the market along with the key strategies implemented to achieve a competitive edge against a majority of the vendors which provides a competitive outlook of the industry. The competitive landscape further includes details about different players and their position on a global and a local level is also explained in detail in this compiled study. These insights were prepared through mapping business strategies and products that offer high revenue generation capacities. Key players of the global Fitness Tracker market are included as given below:

Some of the prominent players in the Fitness Tracker Market include: Apple, Inc.; Fitbit, Inc.; Garmin Ltd.; Beienda; Ambiotex GmbH; Hexoskin; Huawei Technologies; Nurvv; Oura Health Ltd.; Withings

Unravelling the Critical Segments

This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects including product type, application/end-user, and region. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for period 2017 to 2027 and covers subsequent region in its scope:

• By Type

• • Smart Watches
  • Fitness Bands
  • Smart Clothing
  • Others
• By Application
  • Heart Rate Tracking
  • Sleep Monitoring
  • Glucose Monitoring
  • Sports
  • Running
  • Cycling Tracking
  • Others
• By Distribution Channel
  • Online
  • Offline

Reasons to Purchase this Report:

• Estimates Fitness Tracker development trends with SWOT analysis
• Detailed business profiles including product offerings, recent developments, key financial information, and strategies employed by main market players
• Analysis of various regions and countries that includes the demand and supply based actions, which consequently have a major influence on the market’s expansion
• Market dynamics scenario, along with growth opportunities for players in the years to come
• Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the mentioned forecast period
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects

Table Of Content

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. Market Dynamics Analysis and Trends

5.1. Market Dynamics

5.1.1. Market Drivers

5.1.2. Market Restraints

5.1.3. Market Opportunities

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining power of suppliers

5.2.2. Bargaining power of buyers

5.2.3. Threat of substitute

5.2.4. Threat of new entrants

5.2.5. Degree of competition

Chapter 6. Competitive Landscape

6.1.1. Company Market Share/Positioning Analysis

6.1.2. Key Strategies Adopted by Players

6.1.3. Vendor Landscape

6.1.3.1. List of Suppliers

6.1.3.2. List of Buyers

Chapter 7. Global Fitness Tracker Market, By Type

7.1. Fitness Tracker Market, By Type, 2021-2027

7.1.1. Smart Watches

7.1.1.1. Market Revenue and Forecast (2016-2027)

7.1.2. Fitness Bands

7.1.2.1. Market Revenue and Forecast (2016-2027)

7.1.3. Smart Clothing

7.1.3.1. Market Revenue and Forecast (2016-2027)

7.1.4. Others

7.1.4.1. Market Revenue and Forecast (2016-2027)

Chapter 8. Global Fitness Tracker Market, By Application

8.1. Fitness Tracker Market, by Application, 2021-2027

8.1.1. Heart Rate Tracking

8.1.1.1. Market Revenue and Forecast (2016-2027)

8.1.2. Sleep Monitoring

8.1.2.1. Market Revenue and Forecast (2016-2027)

8.1.3. Glucose Monitoring

8.1.3.1. Market Revenue and Forecast (2016-2027)

8.1.4. Sports

8.1.4.1. Market Revenue and Forecast (2016-2027)

8.1.5. Running

8.1.5.1. Market Revenue and Forecast (2016-2027)

8.1.6. Cycling Tracking

8.1.6.1. Market Revenue and Forecast (2016-2027)

8.1.7. Others

8.1.7.1. Market Revenue and Forecast (2016-2027)

Chapter 9. Global Fitness Tracker Market, By Distribution Channel

9.1. Fitness Tracker Market, By Distribution Channel, 2021-2027

9.1.1. Online

9.1.1.1. Market Revenue and Forecast (2016-2027)

9.1.2. Offline

9.1.2.1. Market Revenue and Forecast (2016-2027)

Chapter 10.Global Fitness Tracker Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, By Type (2016-2027)

10.1.2. Market Revenue and Forecast, by Application (2016-2027)

10.1.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.1.4. U.S.

10.1.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.1.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.1.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.1.5. Rest of North America

10.1.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.1.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.1.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.2. Europe

10.2.1. Market Revenue and Forecast, By Type (2016-2027)

10.2.2. Market Revenue and Forecast, by Application (2016-2027)

10.2.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.2.4. UK

10.2.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.2.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.2.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.2.5. Germany

10.2.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.2.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.2.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.2.6. France

10.2.6.1. Market Revenue and Forecast, By Type (2016-2027)

10.2.6.2. Market Revenue and Forecast, by Application (2016-2027)

10.2.6.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.2.7. Rest of Europe

10.2.7.1. Market Revenue and Forecast, By Type (2016-2027)

10.2.7.2. Market Revenue and Forecast, by Application (2016-2027)

10.2.7.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.3. APAC

10.3.1. Market Revenue and Forecast, By Type (2016-2027)

10.3.2. Market Revenue and Forecast, by Application (2016-2027)

10.3.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.3.4. India

10.3.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.3.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.3.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.3.5. China

10.3.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.3.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.3.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.3.6. Japan

10.3.6.1. Market Revenue and Forecast, By Type (2016-2027)

10.3.6.2. Market Revenue and Forecast, by Application (2016-2027)

10.3.6.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.3.7. Rest of APAC

10.3.7.1. Market Revenue and Forecast, By Type (2016-2027)

10.3.7.2. Market Revenue and Forecast, by Application (2016-2027)

10.3.7.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.4. MEA

10.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.4.4. GCC

10.4.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.4.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.4.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.4.5. North Africa

10.4.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.4.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.4.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.4.6. South Africa

10.4.6.1. Market Revenue and Forecast, By Type (2016-2027)

10.4.6.2. Market Revenue and Forecast, by Application (2016-2027)

10.4.6.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.4.7. Rest of MEA

10.4.7.1. Market Revenue and Forecast, By Type (2016-2027)

10.4.7.2. Market Revenue and Forecast, by Application (2016-2027)

10.4.7.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.5. Latin America

10.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.5.4. Brazil

10.5.4.1. Market Revenue and Forecast, By Type (2016-2027)

10.5.4.2. Market Revenue and Forecast, by Application (2016-2027)

10.5.4.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

10.5.5. Rest of LATAM

10.5.5.1. Market Revenue and Forecast, By Type (2016-2027)

10.5.5.2. Market Revenue and Forecast, by Application (2016-2027)

10.5.5.3. Market Revenue and Forecast, By Distribution Channel (2016-2027)

Chapter 11. Company Profiles

11.1. Apple, Inc

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Fitbit, Inc

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. Garmin Ltd

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Beienda

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. Recent Initiatives

11.5. Ambiotex GmbH;

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Hexoskin

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Huawei Technologies; Nurvv;

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. Oura Health Ltd

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Withings

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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