by The global Healthcare Digital Experience Platform market size is expected to be worth around US$ 6.3 billion by 2030, according to a new report by Vision Research Reports.
The global Healthcare Digital Experience Platform market size was valued at US$ 983.2 million in 2020 and is anticipated to grow at a CAGR of 13.9% during forecast period 2021 to 2030.
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Growth Factors
The increase in the adoption of healthcare digital experience platforms for improving connectivity and growing requirements to curb costs in healthcare settings are key factors contributing to the market growth. Features such as end-to-end efficiency accelerating customer acquisition, boosting retention period, and promoting long-term growth prospects among various payer organizations in the healthcare sector are among other key driving factors.
The healthcare digital experience platform combines various key digital technologies, such as content management systems, analytics, patient data, and AI, along with marketing automation capabilities that aid patients with real-time personalized content through a single platform for enhanced patient engagement.
Report Coverage
| Report Scope | Details |
| Market Size | US$ 6.3 billion by 2030 |
| Growth Rate | CAGR of 13.9% From 2021 to 2030 |
| Largest Market | North America |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Component, Delivery mode, Application |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | SoftServe; Accenture; Sitecore; Adobe; Oneview Healthcare; Optimizely, Inc.; Liferay Inc.; IBM Corporation; Cognizant; Wipro Digital |
By Component Analysis
The platform segment accounted for the largest revenue share of over 56.0% in 2020. The segment growth can be attributed to the growing trend towards digitalization, which is expected to boost the adoption of digital experience platforms among startups and large multinational healthcare companies, majorly in the developed economies.
The services segment is anticipated to register the fastest growth rate during the forecast period on the account of the growing demand for services such as education, training, and consulting among major end-use healthcare industries, such as biotechnology, pharmaceutical, along with healthcare providers and payer organizations.
By Delivery Mode Analysis
Cloud-based delivery mode accounted for the largest revenue share of over 70.0% in 2020 owing to the growing demand for cloud technology across different healthcare organizations for secure information sharing, streamlining costs, and improving operational efficiency, along with enhanced patient services.
The cloud-based segment is anticipated to register the fastest growth rate during the forecast period owing to the growing demand for cloud technology across large-, medium-, and small-scale healthcare organizations to streamline multiple business operations.
The on-premises segment is expected to witness significant growth during the forecast years owing to the high-end data security offered by this deployment. On-premises deployment of healthcare digital experience platforms facilitates easy compliance with regional government regulations and further offers large healthcare organizations better control over their confidential data.
By Application Analysis
The Business-to-Consumer (B2C) segment accounted for the largest revenue share of over 56.0% in 2020. Various companies in the healthcare sector are introducing new features in their existing digital experience platform offerings and are focused on increasing the adoption of these platforms across multiple business domains via new product launches.
The Business-to-Business (B2B) segment is anticipated to register the fastest growth rate during the forecast period. However, the B2B customer experience performance in the healthcare sectors still lags and often struggles for corporate priorities.
By Regional Analysis
North America accounted for the largest revenue share of over 35.0% in 2020 primarily due to the high demand for healthcare digital experience platforms in the U.S. healthcare industry, coupled with the high presence of large-scale IT vendors, such as Salesforce; SoftServe; Accenture; Adobe; IBM Corporation; Cognizant; and Wipro Digital, in the region offering these platforms.
Asia Pacific is expected to be the fastest-growing regional market over the forecast period. Factors such as the growing target population of tech-savvy individuals, increasing per capita incomes, and demand for these platforms from giant healthcare businesses for accurate decision-making are driving the regional market.
Key Players
- SoftServe
- Accenture
- Sitecore
- Adobe
- Oneview Healthcare
- Optimizely, Inc.
- Liferay Inc.
- IBM Corporation
- Cognizant
- Wipro Digital
Market Segmentation
- By Component
- Platform
- Services
- By Delivery Mode
- On-premises
- Cloud Based
- By Application
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Others
- Regional
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- Australia
- Singapore
- South Korea
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- South Africa
- Saudi Arabia
- UAE
- North America
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Healthcare Digital Experience Platform Market, By Component
7.1. Healthcare Digital Experience Platform Market, by Component, 2021-2030
7.1.1. Platform
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Services
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Healthcare Digital Experience Platform Market, By Delivery Mode
8.1. Healthcare Digital Experience Platform Market, by Delivery Mode, 2021-2030
8.1.1. On-premises
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Cloud Based
8.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Healthcare Digital Experience Platform Market, By End User
9.1. Healthcare Digital Experience Platform Market, by End User, 2021-2030
9.1.1. Business-to-Consumer (B2C)
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Business-to-Business (B2B)
9.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Healthcare Digital Experience Platform Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Component (2017-2030)
10.1.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.1.3. Market Revenue and Forecast, by End User (2017-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.1.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.1.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.1.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.1.5.3. Market Revenue and Forecast, by End User (2017-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Component (2017-2030)
10.2.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.2.3. Market Revenue and Forecast, by End User (2017-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.2.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.2.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.2.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.2.5.3. Market Revenue and Forecast, by End User (2017-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Component (2017-2030)
10.2.6.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.2.6.3. Market Revenue and Forecast, by End User (2017-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Component (2017-2030)
10.2.7.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.2.7.3. Market Revenue and Forecast, by End User (2017-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Component (2017-2030)
10.3.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.3.3. Market Revenue and Forecast, by End User (2017-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.3.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.3.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.3.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.3.5.3. Market Revenue and Forecast, by End User (2017-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Component (2017-2030)
10.3.6.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.3.6.3. Market Revenue and Forecast, by End User (2017-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Component (2017-2030)
10.3.7.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.3.7.3. Market Revenue and Forecast, by End User (2017-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.4.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.4.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.4.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.4.5.3. Market Revenue and Forecast, by End User (2017-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Component (2017-2030)
10.4.6.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.4.6.3. Market Revenue and Forecast, by End User (2017-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Component (2017-2030)
10.4.7.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.4.7.3. Market Revenue and Forecast, by End User (2017-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.5.3. Market Revenue and Forecast, by End User (2017-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Component (2017-2030)
10.5.4.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.5.4.3. Market Revenue and Forecast, by End User (2017-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Component (2017-2030)
10.5.5.2. Market Revenue and Forecast, by Delivery Mode (2017-2030)
10.5.5.3. Market Revenue and Forecast, by End User (2017-2030)
Chapter 11. Company Profiles
11.1. SoftServe
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Accenture
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Sitecore
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Adobe
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Oneview Healthcare
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Optimizely, Inc.
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Liferay Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. IBM Corporation
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Cognizant
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Wipro Digital
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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